About Goodwill

Our Mission / Vision / Values

Our Mission is Sure

Goodwill is in the business of helping people who are facing barriers to get and keep jobs, which provides purpose, pride and dignity. We believe the power of work changes lives.

Our Vision is Clear

Over the next five years we intend to double the number of people we serve by providing services that are innovative and driven by the needs of the community.

Our Values

  • Goodwill Brand
    We are committed to preserving and promoting the Goodwill Brand. We respect its inherent value and impact.
  • Independence
    We dedicate ourselves to promoting self-reliance and well being at every touch point of the organization. We believe in the power of work; it provides a pathway to independence.
  • People Working and Learning Together
    We appreciate the abilities and perspectives of our diverse team. We foster a participatory workplace and engage in informed decision making about achieving common goals.
  • Innovation and Growth
    We embrace innovation to be an agile, results-driven leader. We must generate superior returns on the assets entrusted to us, returning even greater value to the community.
  • Integrity
    We practice the highest ethical standards and embrace a culture of kindness. We take responsibility for our actions and treat everyone fairly with compassion and respect.
  • Accountability
    We strive for accountability and transparency. We invite inquiry, ideas, and critique in every area of our work.
  • Customer Satisfaction
    We recognize that satisfied, loyal customers are essential to our success. Customer service is our competitive edge and we seek to deliver it flawlessly.
  • Environmental Responsibility
    We are committed to helping the community achieve its reuse, recycle and repurposing goals. We will minimize the impact of our own operations on the environment.

Goodwill of Orange County’s Mission, Vision, and Values Statement is available for download as a PDF.

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